Healthy Fight between the so called Horlicks and Complan.Watch the ad below and you can find an unfair competition.............................................
When the ad was first aired ,I could well find a healthy fight which would head to the court of law.The ad explains us clearly that Horlicks - "Taller,Stronger and Sharper"is better and costs lower than the Complan-"Complete Planned Food".I was shocked to see the ad when Horlicks was degrading the higher price of Complan.
All I could guess in this ad was that this can be an example of unfair competition under category Comparative Advertising.And now the hearing on this suit is on the 1st week of January 2009.Lets wait and watch to see what happens.....................................A full report on this issue will be posted after the hearing of this case.
Source- The Economic Times
1 comment:
i guess what they are tryin to is the cost factor.because a common man cannot afford too much for a health drink,where one offers the same for a lower price.
even i would go with the ad and feel justified by it.and your health drink alone cannot makeup the entire planned diet.
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